What a Facebook page does well
It is free, it takes an evening to set up, and your customers may already be there. It is good for photos of this week's work, a change of hours, an event, and quick messages. If you post regularly, keep it. Nothing below is a reason to delete it.
What you do not control there
A Facebook page sits on Meta's property, under Meta's terms. Four lines from those terms are worth reading as a business owner.
The rules can change: "we may need to update these Terms from time to time".
Content can come down: "We also can remove or restrict access to content, features, services, or information if we determine that doing so is reasonably necessary to avoid or mitigate misuse of our services or adverse legal or regulatory impacts to Meta."
Access can end. For a serious or repeated breach, as Meta judges it, "we may suspend or permanently disable your access to Meta Company Products".
And the page is not only yours to sell on: "businesses and organizations, and other persons pay us to show you ads for their products and services". Meta decides what appears beside your posts.
None of that is a scandal. It is what "free" means. It does mean a business whose only address is a Facebook page is a tenant, not an owner.
What a website gives you
A name registered to your business, which stays yours for as long as you renew it. A Call button and a short form placed where you want them. Your services and towns as plain text that Google can read. And one address to put on your truck, your invoices and your Google profile.
That last one matters for search. Google's help page: "Businesses with complete and accurate info are more likely to show up in local search results." A website link is part of complete.
What we saw on Google Maps
In November 2026 we collected 417 roofing listings from Google Maps searches around the Twin Cities. 36 of them showed no website link in the results. Of the 381 that had a link, none pointed it at a Facebook page.
That is one trade, and it is what the search results showed on those days. In roofing, at least, a Facebook page is not standing in for a website. A business either has a site linked or has nothing linked.
How to decide
| If this is you | Then |
|---|---|
| People search for what you do when they need it: a leak, a tow, a haircut today | You need a website, with your number and a form at the top. |
| Customers must trust you with their home, their car or their health | You need a website. It is where they check you before they call. |
| You sell at markets or to people who already follow you | A Facebook page may be enough for now. Add a Google profile. |
| You have both, and they disagree on hours or phone | Fix that first. It costs nothing. |
Using both
Make the website the home and Facebook the notice board. Post there, and link each post back to a page on your site. Keep the name, phone number and hours identical in both places and on your Google profile. The Google Business Profile checklist covers that side.
The honest cost
A Facebook page costs nothing and a website costs money. Mine is $600 at the winter price. Every price is on one page, and what the site includes is in what we build. What other companies print as their price is in what a website costs in the Twin Cities.
Sources
- Meta, Terms of Service, read November 14, 2026.
- Google Business Profile Help, Tips to improve your local ranking on Google.
- Our own count of 417 roofing listings in Google Maps results for the Twin Cities, November 2026, collected for the roofing study.
