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Designs for local businesses

Homepages we designed to show what we would build for different kinds of local businesses. Each one starts from what that trade's customer wants first.

Eight trades, eight first screens

A homepage for a lash studio, with a booking button and the next open times

Beauty

Marigold Row Lash & Brow

Someone booking lashes wants a time, not a conversation. So the first screen has a Book a time button and the next open times, and the prices are on the page in plain figures. A studio owner with full hands should not have to pick up the phone to fill the week.

Websites for salons

A homepage for a cafe, with an open today badge, the menu and a table request

Food

Tamarack Table

Before anything else, a hungry person wants to know if you are open. The badge at the top answers that. The menu is real text, so it reads well on a phone, and a table takes three taps.

Websites for cafes

A homepage for a roofer, with a call button and an estimate form on the first screen

Trades

Kettle Creek Roofing

A roof is an urgent, expensive job. The estimate form sits on the first screen beside the headline, with a Call button for people who want to talk now. License and insurance are stated in plain words right under it.

Websites for roofers

A homepage for an auto repair shop, with the price by text before any work

Auto

Gearloft Auto Repair

The worry at a garage is the bill. The page leads with something the shop can keep to: the price by text before any work starts. A slot request sits beside the Call button, for people who cannot call from work.

Websites for auto repair

A homepage for a window company, with its process in four steps

Home improvement

Brightwater Window Co.

New windows are a slow, careful purchase with a wait in the middle. The page lays out the whole process in four steps, including the weeks the windows take to build, and asks for one small thing first: a free measure.

Websites for window companies

A homepage for a siding and gutter company, with work shown by season

Home exterior

Lantern Lake Siding & Gutters

Siding and gutter work follows the seasons. The page says what gets done in spring, summer and fall, leads with one large photograph, and keeps the ask low pressure: a quote request and a phone number.

Websites for siding companies

A homepage for a plumbing and heating company, with a large phone number and a drawn map of the towns it covers

Home services

Ember & Pipe Plumbing & Heating

At 2 am with no heat, nobody reads. They look for a number and whether you come to their town. So the first screen is the phone number, set very large, a line that says a person is answering, and a drawn map of the towns covered. There is no photograph on the page at all.

Websites for home services

A homepage for a chiropractic clinic, with a first-visit card and the next open times

Health

Alderwick Chiropractic

Someone who has never been to a chiropractor does not know what a visit involves or what it costs. The first screen answers that: a talk, an exam, a plan and a price, about 45 minutes, with the cost in dollars and a plain line about insurance. Booking takes no phone call.

Websites for clinics

What all eight share.

The layouts differ. The basics do not.

  • A Call buttonOn screen on a phone the whole way down the page.
  • A short formFor the person who would rather write than call.
  • A fast pageTested on a phone, with the numbers shown.
  • Plain wordsWhat the business does, where, and when it is open.

What we build

One like these, for your business.

$600 Winter price for sites booked by March 1. After that, $1,000. A $300 deposit books your spot.

That is a website rebuild, paid once. See every price, or read how the build goes.

Questions about the designs.

How long does a design like this take?

You see a first version in about a week. With your changes, going live can take up to a month. See it step by step.

Can my site look like one of these?

Yes. Tell us which one is closest and we start from there, with your own name and your own words.

What if my trade is not here?

Roofing was our first study. We build for every kind of local business. Call and tell us what your customers ask for first, and that goes on the first screen.

Talk it through with us.

Call, or ask for a free site check. No sales team. You talk to an owner.