The number, large
The phone number is the biggest thing on the first screen and dials with one tap. On a phone it also sits in a bar at the bottom of every screen.
Websites for plumbers and heating companies
At 2 am with no heat, nobody reads a homepage. They look for a number, and for whether you come to their town. We build home-service sites around those two things.
What a home-service homepage needs
Do you come to me?
A drawn map with your towns on it, and the same towns written out as text. It is the second question, right after "will someone answer".
Open now, said truthfully
"Answering now, 24 hours" if a person picks up at night. Your real hours if not, and what happens to a night call.
The night fee, in dollars
If a call after hours costs more, the page says how much. People accept a fee they were told about and resent one they were not.
A form for what is not on fire
What is wrong, the zip code, a name and a mobile number. Tune-ups and slow drains get booked without tying up the phone.
The season's job
Furnace tune-ups in fall, cooling in spring. A short list of what the visit includes, with its price beside it.
Licensed, bonded, and where you work.
Three words that home-service sites use loosely. Each has a real meaning in Minnesota, and we put on the page only what is true for you.
- Licensed, for plumbingThe statute: "no person shall perform or offer to perform plumbing work with or without compensation unless the person obtains a contractor's license". The page states the license and its number.
- Bonded, for heating and coolingA contractor doing gas, heating, ventilation or cooling work "must give and maintain bond to the state in the amount of $25,000". The page says bonded when that bond is in place.
- A service area, not a storefrontGoogle's rule for businesses that go to the customer: "If you don't serve customers at your business address, remove your address from your Business Profile." The site lists your towns the same way your profile does.
- "24 hours", only if answeredAn emergency page that rings through to voicemail costs you the call and the customer's trust. If nights go to voicemail, the page says so and says when you call back.
Sources: Minnesota Statutes 326B.46 and 326B.197, and Google Business Profile Help, service areas, read November 2026.
What the design shows.
The first screen has no photograph. It has the phone number, set very large, a line that says a person is answering now, and a drawn map with seven towns inside a ring.
Below that come four jobs with a from price each, and a furnace tune-up listed item by item with its price. Then four steps, hours that separate emergency calls from scheduled visits, and a form that asks what is wrong and the zip code. The after-hours fee is in the questions, in dollars.
What a home-service site costs.
$600 Winter price for sites booked by March 1. After that, $1,000. A $300 deposit books your spot.
You hear our price before the work, the way your customers hear yours. See every price.
Questions plumbers and heating contractors ask.
I have no good photos. Is that a problem?
No. The design on this page has none. For an emergency call, a clear number, a map and plain prices do more than a stock picture of a wrench.
Can my site say 24 hours?
If a person answers at night, yes. If night calls go to voicemail, the page gives your real hours and says when you call back.
Do you run ads for emergency calls?
That is quoted after we look, since it depends on your town and trade. Ad spend is paid to Google directly and is never part of our price.
Is this only for plumbing and heating?
No. Electricians, appliance repair, garage door and locksmith companies get the same first two questions: will someone answer, and do you come to me. Tell us about yours.
Talk it through with us.
Call, or ask for a free site check. No sales team. You talk to an owner.